Visual Brand Identity
Naked Baking Ladies
Finding a New Opportunity in Superfoods
It's always exciting to work on a brand from the ground up, and that's what we were able to do with Naked Baking Ladies, a company that creates prepared sauces made from 100% Superfoods. By defining a new category focused on the health benefits and ease of prepared Superfoods, we helped carve out a new place in each aisle for the young brand.
The Organic market is saturated, what's a brand to do?
Own the market for Superfoods.
expected YOY growth for US Superfoods market
of North Americans are trying to eat healthfully
of people are willing to pay more for healthier foods
For the Naked Baking Ladies product launch, created a flexible identity system that works across many types of foods. The system includes messaging, brand mark, palette of colors, imagery, and textures.
Because Naked baking Ladies products will appear in almost every aisle, the packaging system needed to remain flexible yet build a distinct visual brand awareness throughout the store.
The carefully crafted identity system encourages "Superfoods" focused marketing materials with a variety of rich, savory photography.