Natural Beauty // Sustainable Packaging
It's time to take plastic out of our beauty routines and Little Bird Beauty is doing just that. With all natural cosmetics and sustainable packaging, Little Bird is making a big splash in the beauty aisle. It's the little things that make all the difference.
Brand ID & Packaging
Created a flexible identity system that works across many types of products. The system includes messaging, brand mark, color palette, typography, imagery, and textures. Individual colors are printed on stickers to allow for on demand order fulfillment to reduce waste. 100% Plastic free, recycled packaging.
Playful environmental lingo is incorporated into the naming and marketing copy to remind us that it is earth friendly through all aspects of the brand.
Paid and Organic Social Campaign
"Connection" campaign aims to draw a link between the beauty of humans and the beauty of the planet. Eye catching curves challenge the viewer the discover each image and their relationship. Copy highlights the word "little" for brand building.