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Positioning
Brand Identity
Packaging Design
Digital Marketing

Little Bird Beauty* 

Natural Beauty // Sustainable Packaging

It's time to take plastic out of our beauty routines and Little Bird Beauty is doing just that. With all natural cosmetics and sustainable packaging, Little Bird is making a big splash in the beauty aisle. It's the little things that make all the difference.

Asset 17LB wide bird image.jpg
Asset 13LB Logo Vertical DrkBl Large.png
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Brand ID & Packaging
Created a flexible identity system that works across many types of products. The system includes messaging, brand mark, color palette, typography, imagery, and textures. Individual colors are printed on stickers to allow for on demand order fulfillment to reduce waste. 100% Plastic free, recycled packaging.
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Asset 8LB bird pattern.png
Asset 5LBLogo Horiz.png
Asset 1LB Social 1 Tagline.jpg
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Social Campaign

Highlighting the word "Little" to build brand awareness, the Connection campaign aims to draw a link between the beauty of humans and the beauty of the planet.

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* This project is part of my "1 Week Design Challenge" series where I spend 5 days executing a project that makes me happy.

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