top of page

The Shed:
Rent More. Own Less.

Positioning
Website Content and Design
Social Media Content
Email Campaigns
Paid Media Campaigns
Print and Environmental
Investor Materials
Building Creative Department
Future Planning
Agency Relationships

 

Creating an Online Product Rental Marketplace
The Shed created and revolutionized the "rent it all from one place" experiential store and online rental/delivery model attracting interest from global investors and a loyal local customer base. The Shed helped make it easy for customers to live more and own less while enabling the worlds largest manufacturers a direct entry into the sharing economy with the goal of reducing waste, expanding customer base, and try before you buy opportunities.

I joined The Shed team during their first months of business in 2020 to build the brand and run a lean creative team with our CMO. Responsible for creative ideation and execution for all consumer, partner and investor facing materials and navigating our young brand through the Covid economy.
Shed Logo 2021 Wht&Grn 1012x760.png
Website Design

Mapped, redesigned UI, and led creative with developers for The Shed's rental marketplace website. Mobile first design targeting a wide variety of customer demographics from young urban apartment dwellers and families to retired down-sizers. (FIGMA)

Asset 2MacDesktopImage.png
Integrated Marketing

Responsible for designing/creating content for The Shed's integrated marketing campaigns - email, environmental, event, paid and organic social media for Instagram, Facebook, and LinkedIn. Included storyboarding, coordinating and editing raw footage coming in from local Shed locations. Created a series called, "Rent it with Ronnie" which connected with local customers. (Work in Adobe Premiere Pro for advanced editing.)

E-bike and Segway Post
00:40
Rent it with Ronnie water Sports
01:00
Shed Mini-Excavator Showdown
00:59
Big Projects for Fall
00:26
Shed Testimonial Post
00:40
Shed AgriFab Brand Post
00:16