Technology Brand Launch
Market Analysis
Positioning
Brand Identity and logo
Kickstarter Campaign
Sales Materials
App Design (mobile, web, watch)
Website Content and Design
Packaging
Photography/Video Direction
Digital Media Content
Social Media Influencer Campaign
Creating a BIG Brand Impression on a startup budget
As one of the first companies to create Personal Safety Software for IoT wearable devices, Wearsafe needed to create the impression of a large, reliable brand on a startup budget. We were excited to design the brand and all device interfaces from scratch while creating marketing campaigns which catapulted Wearsafe into becoming the global category leader.
Wearsafe Tag was one of the first wearable safety "buttons" used to call your friends and family for help which included audio from the scene, the users location, and a group chat to help responders coordinate. Our proprietary software was compatible with wearable devices like Apple watch and purchased by T-Mobile.
Wearable product, mobile app, wearable device screens, and website design
Design lead for team of 2 building all of our customer interfaces from scratch. Detailed audits in the new competitive landscape informed the direction for design of the wearable "safety button" called Tag, the Wearsafe mobile app, website, wearables screens (Apple watch and Garmin) and more.
Worked closely with the development team during app and wearables design to ensure seamless operation and simple navigation. As a safety product, there was no room for error.
Social content and videos
Our design team of 2 created, directed or collected social content for Facebook, Instagram, LinkedIn and YouTube with focus on our target markets of outdoor enthusiasts, college students, travelers and parents. We built ambassador relationships and multiple influencers including olympic ice skater Sasha Cohen.
Expanded events team helped us run contests for students and sponsored events like triathlons which included environmental graphics.
View Instagram Feed. #wearsafe
Early Brand Guidelines
Built the brand from scratch including brand positioning, voice, visual identity, and standards. It was important to present a unified brand presence across all channels so the community became familiar with the experience. (Brand guidelines update not shown.)
Animation and Sonic Branding
Hover near the animated logo to hear the sonic branding. Alert sound was used for both alert senders and receivers to raise awareness. Our unique triple bell became a recognizable brand asset.
